Cook Up Higher Profits


The key to restaurant success is not just great food — it’s cooking up great food that adds up to more profit! Fred’s helps you calculate the cost and gross profit of menu items so you can make better, more profitable decisions for your restaurant.


Food Cost Calculator

Fred’s helps you heat up your bottom line and make healthier profit margins. Use our Food Cost Calculator to evaluate your menu items and restaurant efficiency to ensure that you’re spending your precious time and money wisely. 

Operator Solutions

Fred’s for Starters® also provides helpful articles, tips and links on how to improve your foodservice operations. From menuing ideas to financing, Fred’s can help make a positive impact on return customers and your profit margins.


How to manage a restaurant’s finances

Money is a major concern for most restaurateurs, both old and new. Everything from how to get an initial business loan to how to make a profit with a restaurant needs to be thought through if you are serious about opening a restaurant.


How to manage your inventory properly

Early in my career, I was in a walk-in cooler with a friend and he asked, “What do you see on the shelves?” I started listing what I could see on the shelves, but was hushed by the friend, who told me the answer is money. This was a very important lesson— inventory is money!

10 Tips for restaurant energy efficiency

It’s such a buzzword these days it has almost become cliche, but nevertheless green restaurants are an important and lasting trend. Customers are the main force driving this, and consistently they say they value restaurants with green practices. Giving customers what they want while reducing your operating costs through more efficient (“green”) practices seems like a win-win for almost any restaurant.


Who is the target market for your restaurant?

This may be the most important question you can answer when designing a restaurant concept. It is definately the most important question to answer when creating a marketing plan. One of the biggest mistakes restaurants make is trying to appeal to everyone. If you think that your target market includes everyone, you are setting yourself up to fail.

How to grow your restaurant–without going broke

Small independent restaurants have been dropping like flies over the past year. Chances are, if you’ve made it this far through the recession, the worst is behind you. That doesn’t mean tough days aren’t ahead, but hopefully you’ve at least stopped just trying to stay above water and have started swimming a little.

Menu Development

Menu Engineering Gets A Makeover

The accepted wisdom among restaurant menu designers has long been that there’s a proverbial “sweet spot” that lies just above the midline on the right hand side of the page. That’s where operators should list high-margin items, preferably highlighting them with graphic treatments to further attract the customer’s eye. Now one researcher is suggesting that sweet spot doesn’t really exist.